Journal
Scientific journal NRU ITMO Series "Economics and Environmental Management"
UDK339.138
Issue:3 (42)
Download PDF0 Kbyte
Regional environmental marketing: features and prospects
Annotation
The article presents the analysis of a number of Russian and foreign studies concerning environmental marketing, concretizes its theoretical aspects and modern development trends, presents various approaches to the interpretation of environmental marketing, summarizes the history of its origin and stages of development. The study reveals the positive experience of the Vologda region in the implementation of environmental marketing, provides the author's interpretation of the content of the environmental marketing complex using the example of environmentally friendly food products, presents a generalized portrait of the consumer of "green" products of the region, identifies its geographical, psychographic, and behavioral features. The content of the brand of organic food has been determined. The information and empirical base of the study was the works of modern Russian and foreign authors, official materials, information of the regional websites on the issues under study.
Keywords
Постоянный URL
Articles in current issue
- Assessment of the economic efficiency of implementing and using a new model of realtor activity
- Research of innovations in the sphere of environmental safety of megapolis transport
- Analysis of Enterprise Receivables Management Methods
- Evaluating performance of integrated and innovative structures of the university
- Forecasting the annual revenues of Russian large and medium-sized companies in the trade industry
- The influence of external shocks on the formation of interconnections of real and financial sectors of Russian economy
- Ways to adapt innovations in hydropower with consideration of country specifics on the example of the Republic of Tajikistan
- Methodological aspects of assessing the level cross-sectoral social partnership development in the region
- Support for small and medium entrepreneurship: subsidies from federal budget in Russia and regions
- Ecological footprint of modern socio-economic systems: measurement and trends
- Problems of water resources ecology and prospects for sustainable development
- The contribution of environmental human resource management to the development of environmental management system: the experience of a Russian enterprise
- Methodology for enterprise managing business processes within the framework of a quality management system