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New challenges to anti-crisis governance in the conditions of the pandemic

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The subject of this article is the study of the applied anti-crisis measures in business entities. The fundamental goal is presented by the rationale for the impact of the COVID-19 pandemic on external and internal factors that shape anti-crisis management both in organizations and in the regions, and globally as a whole. The authors determined that the crisis affected not only the economic activities of organizations, but also various other spheres at the institutional, socio-economic, technocratic and ecological-biological levels. The sequence of studying anti-crisis measures begins with state aid to business. One of the management decisions is related to government regulation, which acts as a macro-regulator and stabilizer of business processes and the business environment. With the introduction of counter-measures, the economic situation deteriorated sharply - business activity in the country sharply decreased, a number of events planned by market participants, including by the state, did not take place, and the labor market fell. As a result, the government adopted a package of legislative decisions, including the so-called "Anti-Coronavirus Law". Other functions of the state are also of great importance: economic, political, cultural, the function of protecting human rights and freedoms; the function of assistance to ensure international peace, the function of cooperation with other states and many others. In addition, the authors analyzed the investment climate of the regions and revealed that the main investments were aimed at business diversification directly by organizations or employees of business structures. Of particular importance is the study of companies' adaptation to changes in personnel management in the context of the coronavirus crisis. It is noted that small business reacted most flexibly to the difficult managerial and economic situation during the crisis.

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