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Analysis of the service market and its impact on the quality management of professional training

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The purpose of this study is to analyze the impact of the service market on the quality management of training of middle-level specialists. The subject of the study is the market of services in St. Petersburg. The objectives of the study are to identify trends in the market of services in general and in the areas of tourism and hairdressing; to analyze the requirements of employers to the knowledge, skills and competencies of graduates of professional educational institutions; to analyze the mutual influence of the labor market and the quality of education; to determine the economic efficiency of using the developed recommendations. The main results of the study were obtained by comparative analysis, as well as by the method of questioning the target groups. The article presents the changes in the market of services under the influence of the crisis caused by the pandemic; the requirements of employers for training specialists in the areas of "Tourism", "Hairdressing". It is established that in order to improve the quality of training of specialists who are able to conduct successful work in modern conditions, it is necessary to analyze the requirements of employers to the competencies of applicants. Taking into account the requirements in the implementation of the educational process will contribute to a qualitative change in the results of training and the release of highly qualified specialists in demand in the modern labor market.

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