Journal
Scientific and technical journal of information technologies, mechanics and optics
UDK338.242.2
Issue:3 (67)
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THE CONCEPTUAL POSITIONS OF MANAGEMENT FOR INCREASING THE ECONOMIC EFFECTIVENESS OF MEGAPOLIS PUBLICITY-PUBLISHING ENTERPRISES
Annotation
Theoretical conceptions in the sphere of services are not developed in spite of their importance. But every enterprise should use the special conceptions to make its management more effective and to create the strategic plan of development. An attempt was undertaken to define such conceptual positions.
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