PESTE analysis as a tool of enterprise macroenvironment strategic analysis (case «Divina Katalina»)

Сборник тезисов

Конференция:IV Всероссийский конгресс молодых ученых

Раздел:Экономика и гуманитарные науки

Рубрика:Иностранный язык как средство современного научного и профессионального общения

Год:2015

PESTE analysis as a tool of enterprise macroenvironment strategic analysis (case «Divina Katalina»)

Козаченко Юлия Александровна

Домбровская Антонина Васильевна

УДК:338.1

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Аннотация

The purpose of work is to use PESTE-analysis as the tool of enterprise macroenvironment strategic analysis (case «Divina Katalina»). The work presents data about five environmental factors that affect the company, all of them considered in case «Divina Katalina». It is considered the use of analysis for strategic planning and formulating of plans for further development of the company. After analyzing all the collected data it is seen the company position, changes, and how to develop the action plan. It is shown the importance of using the sustainable materials and producing the environmentally friendly products for European countries and for society in general.

PESTE analysis as a tool of enterprise macroenvironment strategic analysis (case «Divina Katalina»)

PESTE analysis as a tool of enterprise macroenvironment strategic analysis (case «Divina Katalina»)

Аннотация

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PESTE analysis as a tool of enterprise macroenvironment strategic analysis (case «Divina Katalina»)

PESTE analysis as a tool of enterprise macroenvironment strategic analysis (case «Divina Katalina»)

Аннотация

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