PRINCIPLES OF «BUSINESS MODEL CANVAS»
Аннотация
<p>There are many models and approaches in management, aimed at defining the company's <br /> strategy to create a common organizational culture, as well as increasing the efficiency of the <br /> organization. The main purpose of manager is to control, analyze processes in the organization <br /> which are directly related to company staff. There is one of new tools which was created recently. <br /> This article describes a new business model, directed primarily to employees. The model is <br /> called «Business Model Canvas», it was founded by Alexander Osterwalder and Yves Pigneur in <br /> 2009. These men wrote a book about new tool of management. It was translated in 26 languages. <br /> Nowadays, this model is not well known and not widely used. But in European countries and the <br /> USA it is very popular with businessmen. </p> <p> </p>