Journal
Scientific journal NRU ITMO Series "Economics and Environmental Management"
UDK332.146.2
Issue:3 (18)
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To the question of scenario management of enterprise products promotion
Annotation
The article presents the basics of scenario management of products promotion, including: concepts and categorical apparatus, key features, matrix and forms of alternative scenarios. Are the basic components of the model scenario career management products, as well as the advantages and non-delivery of the four approaches to promote the products of enterprise scenarios.
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Articles in current issue
- Economiccomponentoflegalizationofthecriminalincome (economical and legal aspects)
- Specificity of entrepreneurship in the agricultural sector in Russia and economic security in providing the country with food
- Modern personnel technologies public authorities
- Application of fuzzy logic in the management of food industry enterprises
- Tools of formation of customer loyalty in the field of restaurant industry
- Crisis management: Foreignexperienceand practice in Russia
- Reflection of state regulation of innovative activity in Russia in training courses for bachelors
- Analysis of Essence and Prospects of Forms of Settlements in Domestic and Foreign Economy between Business Entities
- Economic maintenance and problems of creation of food clusters in Ukraine
- Modern trends in consumer behavior on the consumer goods market of Samara city
- Balanced scorecard to assess the sustainability companies
- The formation of the system of key indicators of efficiency and the problem of evaluation of activity of employees of scientific - research laboratories in industry
- To a problem of an assessment of efficiency of activity of service on human resource management
- Experience of cooperation commercial bank with the higher education institutions
- Perspectives of natural water rational using
- Modeling service consumer behaviour
- Hypothesis of convergence of real and financial sectors of economy
- Organization of problem teaching students during the development of the educational program
- Dilemma of Partnership in Business
- Improving quality of personal and business university teaching as an important factor in the effectiveness of educational process: normative - legal and social issues
- The development and implementation of a multi-disciplinary course for higher environmental education “Introducing eco-innovations in urban governance”
- Value of registration and analytical information in ensuring tax safety of the managing subject (on the example of the small innovative enterprise of the industry of JSC Reflaks-S)
- Risks of public-private cooperation in the field of military logistics
- Comparative characteristics of innovative forms of financing business
- Evaluation of recreational load on topsoil and solutions for decreasing the forest ecosystems digression in the national natural park “Skole Beskids”, Ukrainian Carpathians
- Economic Factorsin Modern Theories of Institutional Trust
- Методология разложения общего эффекта влияния девальвации на национальных производителей на эффект замены и эффект дохода с учетом доли импорта во внутристрановом спросе (на примере резкого снижения курса рубля в 1998 и 2008 гг.)
- Hotel chains as the only effective form of organization of hotel business at the present stage of development of services
- Value of activity of ITMO university for development of innovative technologies of training in modern Russia
- Social aspects of ecology and humankind ecological Sobornost
- Strategic planning and forecasting of innovative development of the enterprises
- The impact of innovation on competitiveness of Russian enterprises
- Evaluation of the effectiveness of the network form organizations hospitality at the present stage of development of the sphere of hotel services
- Methodological aspects of regulation and development of the urban land market for housing construction
- Evaluation of long-term investment projects in shipbuilding
- Decentralization of Bank capital as an indicator of the trust level in the interbank lending market
- Study of economic mechanisms and functional characteristics market management innovations
- Methods of risk management in metallurgical industry
- Innovative education - innovation economy - innovative society
- Selection of a buyer of industrial service
- Corporate culture - factor business success
- Modern concepts and enhancement tools effectiveness of corporations
- Analysis of Financial Stability and Directions of Innovative Development of the Enterprise by the example of JSC Plant “Energy”
- Informal component of internal institutional environment of franchise network
- Analysis of the functioning transportation system region during the implementation of transport
- Analysis of environmental charges the enterprise Sue "Vodokanal of St. Petersburg"
- Using randomized indicators for qualitative assessment of the feasibility of IT projects
- Forecasting of development of the market of innovations sectoral economic systems in conditions of uncertainty of the environment
- The aspect of mass media in the classes of Russian as foreign languages as an important factor of forming linguistic and cultural competence by the foreign students of economics
- About specific causes of monopolization of public procurement market, or how to "kill" competition with auctions
- Dynamics of development of small business: problems and prospects
- Investigation of the performance of the environmental management systems implementation. Process approach implementation in the environmental management
- Tools of outsourcing cooperation management for internal troops of the Russian Federation
- Methods used for effective management decision-making in entrepreneurship
- Scientific and technological progress: demographic determinism, resources and ecology
- Improved and Accelerated Multiresolution Linear Algorithm for Data Clustering
- NGO transition from “third” to “forth” sector: new solution for old problems
- Generalized Darwinism as an Economical Theory
- Agroecological assessment of soil and conditions of the winter wheat crop formation in the North-West Black Sea region
- Cost methods of evaluating the effectiveness of the company’s management