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Methodology for assessing the competitiveness of software products

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The article offers the author's interpretation of the concept of competitiveness of a software product (SP). To assess the phenomenon under study, it is proposed to use 86 indicators in 4 functional areas: technical indicators of SP quality, socio-psychological indicators of SP quality, economic indicators of SP, contribution of SP to the digital competitiveness of an economic entity. Out of 86 indicators of the competitiveness of SP, the author proposed 23 new indicators, and also proposed a method for calculating them. The author suggests that in the scope of the concept of competitiveness of SP, along with previously known functional areas, to distinguish 2 new areas: socio-psychological indicators of the quality of SP and the contribution of PP to the digital competitiveness of an economic entity. This approach allows us to take into account important criteria that affect the final choice of SP, as well as to expand the methodological and information base for assessing the competitiveness of SP. The author's algorithm and principles of assessing the competitiveness of SP are proposed. Conducting an analysis of the competitiveness of SP on the basis of the formulated principles, the author's concept, indicators and evaluation algorithm allows you to transform multi-dimensional individual indicators into a dimensionless value, formulate reasonable conclusions about the objective level of competitiveness of SP and make appropriate management decisions

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