Journal
Scientific journal NRU ITMO Series "Economics and Environmental Management"
UDK
Issue:4 (55)
Download PDF0 Kbyte
Application of cognitive technologies to optimise business processes
Annotation
High competition in a market economy gives rise to the top management's desire to continuously search for effective tools to manage the company. Rapidly changing market conditions and competitive environment indicate that business processes must be continuously improved for a company to operate successfully. The key task is to find an answer to the question of how to continuously transform business processes in the company without harming the existing ones in the process of transformation, as well as with minimal involvement of additional resources. In the previous work [1], devoted to the peculiarities of decision-making under uncertainty, the authors concluded that one of the promising directions in this area is the application of knowledge from the field of cognitive science. In recent years, the results of research in this area have found active application in practice: various intelligent systems based on cognitive technologies have been developed, which are aimed at optimising various business processes. Such systems include ERP systems (enterprise resource planning), GIS systems (geographic information systems), business process modelling tools based on company data, risk modelling systems, etc. Companies strive to implement advanced technologies to monitor, control, transform and improve the efficiency of their internal processes, personnel training, but this does not always help them to achieve a more competitive position in the market. The relevance of this study is due to the need to achieve a competitive advantage in market conditions, which requires an in-depth analysis of the cognitive technologies used and an assessment of the effectiveness of their implementation in the activities of a particular company. Thus, we can formulate the object and subject of this study. The object of the study is cognitive and neurotechnologies. The subject of the study - effects from the application of cognitive and neurotechnologies in business processes.
Keywords
Постоянный URL
Articles in current issue
- Study of the state and problems of industrial development in the Russian Arctic in the context of the concept of sustainable development
- The backward art of spending money
- Institutional trap in the electric power industry – narrative of the Irkutsk region
- End-to-end business process support technologies under sanctions restrictions
- Development of environmentally focused entrepreneurial projects in the context of digital transformation
- Problems and prospects for the development of transport and logistics systems based on innovation in the arctic zone
- Choosing an MVNO model to increase the enterprise competitiveness in the concept of sustainable development of "smart" territories
- Isk management in conditions of unfair competition in order to ensure the economic security of Russia
- The influence of uncertainty and risk on the behavior of entrepreneurs, their number and choice of field of activity
- Strategic formation of developing industries of the Russian Federation, taking into account the digital transformation that defines a new model of economic development
- Application of cognitive technologies to optimise business processes
- Model of interaction of business development drivers in overcoming the barriers of digital transformation of industrial enterprises
- Assessment of the dynamics of changes in the capitalization of russian companies after the IPO
- About the mechanism for preventing the bankruptcy of problem banks in Russia