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Strategy of industrial enterprise development taking into account complex analysis of activity

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The relevance of the presented research is that the amber industry is a promising area of development and a visiting card of the Kaliningrad region. The Kaliningrad Amber Combine is the only enterprise where amber is extracted, processed and sold, and it has no analogues all over the world. That is why it is worth paying close attention to a comprehensive analysis of the combine - a comprehensive analysis, which is an urgent issue today for the development of the amber industry. The object of the study is the Kaliningrad Amber Combine, and the subject is a comprehensive analysis of the Kaliningrad Amber Combine. The purpose of the study: to conduct a comprehensive analysis of the Kaliningrad Amber Combine. To achieve the goal the following tasks were set: to study the development strategies of the amber industry; to analyze the extraction, production and sale of amber; to identify promising areas of development of the amber industry; to determine the efficiency of JSC “Kaliningrad Amber Combine”. As a result of the research the investment attractiveness of the amber industry was analyzed. Investments in the modernization of the enterprise have increased manifold in recent years. The conclusion noted that the cluster supports information exchange, increases the efficiency of the technological process, accelerates scientific and technological progress, facilitates access to technologies operating in the world market and allows to reach a new level of strategic development of the amber industry.

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