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Development management of industrial tourism based on an assessment of its potential

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The relevance of this study is determined by a complex of challenges facing Russia's old industrial regions, such as Kuzbass. These include the need to diversify the single-industry economy, revitalize industrial areas, and find new growth points. Industrial tourism, as a form of revitalization of industrial heritage, is a promising tool for solving these problems, contributing to the creation of new jobs, the formation of a positive image of the territory, and the inflow of investments. The aim of the presented study is to develop a management approach to the development of industrial tourism based on an assessment of its potential. The object of the study is industrial heritage sites in Russia's old industrial regions. The subject of this study is industrial tourism at industrial heritage sites, primarily in the coal and metallurgical industries. The work uses general provisions of systemic and situational approaches, structural-functional and process approaches, methods of comparative and factor analysis, SWOT analysis, and grouping methods. The article reflects the author's research, including an analysis of the definitions of the concept of “industrial” tourism; systematization of foreign and Russian experience in the transformation of inactive industrial enterprises in the coal and metallurgical industries; and the results of the development of industrial tourism at industrial heritage sites. The paper proposes a model for projecting investment projects in the field of industrial tourism onto various subsystems of the city; defines the main elements of the process of developing a strategy for the development of industrial tourism, and identifies the main factors hindering the development of industrial tourism at industrial heritage sites. The author assessed the potential for developing industrial tourism in the old industrial region of Kuzbass. The study showed that the region has significant advantages and positive factors for implementing industrial tourism projects. However, the development of a comprehensive strategic program is a prerequisite. The management of the industrial tourism development process, especially with regard to inactive industrial heritage sites, should be the prerogative of the authorities responsible for coordinating the efforts of businesses and local communities. The practical significance of the study lies in the formation of methodological and managerial tools for government bodies and businesses in developing strategies for the revitalization of old industrial territories through industrial tourism.

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