Journal
Scientific and technical journal of information technologies, mechanics and optics
UDK338.2
Issue:2 (66)
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The authors represent the system of strategic decisions of the innovative-active enterprise. The main types of the corporate strategy directed on innovative development of the enterprise are defined in this article. Readers can get information about the distinctive features of strategy for the creation of the competitive advantages that allow defining of the approaches for substantiation of enterprise innovative potential structure. The authors tried to represent the meaning of the innovative sphere strategies which are defined on the scale of innovative activity. The offered methodological approach will allow developing of the potential purposefully according to individual specificity of enterprise activity.