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Рeculiarities of commercial and innovative activity in wholesale trade

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The article deals with the development stages of wholesale trade and the instruments of its regulation, the stage of maturity of the wholesale trade subsector is determined in modern reality; factors that contribute to increasing the efficiency of business processes in the subsector of wholesale trade under conditions of innovation and uncertainty, key prerequisites for the selection and implementation of the strategy for innovative development of a wholesale trading enterprise are. Based on the analysis of the current state of trade in the Russian Federation, it is concluded that opportunities have been created for its further growth and development provided that there is sufficient innovation and investment attractiveness: the consolidation of the industry, the growing competition, the increase in trade and warehouse space, the development of remote channels. Realization of these opportunities will lead to significant effects for the domestic economy and customers: the growth of the efficiency of the trade sector and its suppliers, the growth of investments and innovations, the revenues of trade enterprises, the growth of tax revenues, the growth of geographic and price accessibility of goods, the expansion of the range and quality of service in trade, share of counterfeit and falsified products. In the work, factors that negatively influence the development of innovations and factors that inhibit the innovative activity of trading enterprises are identified. It is determined that in Russia there is a specific innovative system that is characterized by a complex of structural and institutional problems.

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