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Entrepreneurship as Organizational Form of Public Activities

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Until recently, the theory of entrepreneurship and the theory of project management belonged to different discourses: while, in project management, researchers are focused on the project success, in the theory of entrepreneurship, its central issue is discovery and use of opportunities in terms of the modern scientific paradigm – global coevolution. In the early XX century, N.F. Fedorov conceptually revealed projective nature of human activity, and developed the philosophical and anthropological project to contribute to formation of the global coevolution paradigm. Orientation to this paradigm is fundamental axiological difference between innovative entrepreneurship and all other types of economic activity aimed at profiting. The purpose of this research is to study and develop theoretical and methodological foundation for understanding the phenomenon of projective entrepreneurial thinking and its role in the modern paradigm of environmental economics. The main task is to conceptualize the category “entrepreneurial project” as an organizational form of social activities in the modern economic paradigm. The methodological basis of this research is a transdisciplinary approach that combines philosophical and ethical provisions of the theory of synergetics, metaethics, and semantics that underlie scientific studies in the field of entrepreneurship theory. The research is based on the methodological approach providing fusion of individualism and holism methodologies, which allows us to expand issues of the theory of entrepreneurship development in accordance with intersubjective nature of economic reality and environmental economics. In contemporary world, attributes of entrepreneurial activity are personal responsibility, meeting public interests, and resources limitation. They significantly restrain implementation of innovative entrepreneurial activities. Projective thinking in its true philosophical and anthropological meaning let us qualitatively change the approach to solving these problems, i.e. to consider existing limitations as a methodological path to formation of innovative thinking and elaboration of entrepreneurial opportunities with moral coordinates. This shift in emphasis indicates a general need for interpreting entrepreneurship as socially useful activity of great public importance. The theory of entrepreneurship has the challenge for creating a landmark system of the modern entrepreneurial paradigm based on principles of humanism, responsibility, biophilia and education, implying awareness of market participants about the potential impact of their actions on the entire ecosystem [1]. It is necessary to identify particular features of project management, and design specific management concept of project activities.

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