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Knowledge management and corporate culture as a tool to enhance the competitiveness of a company

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In a globalized and digitized economy, knowledge becomes a key factor in a company’s competitiveness and success. Knowledge Management - the direction of management that has emerged over the past 20 years from the crossroads of multiple disciplines is the creation of an organizational, technological and communication environment, where the knowledge and experience of companies are key to the development and positive impact of operational activities. The knowledge management system encompasses processes in organizational units of the organization, and an integrated evaluation of the knowledge management program is required for its effective implementation. The article provides an analysis of the success factors for the introduction of the knowledge management program, describes the step-by-step implementation algorithm, identifies the barriers that arise in the course of the work and the relationship with the corporate culture, and an analysis of the current state of the knowledge management market and its prospects. An article identified six key conditions for effective knowledge management. In the implementation phase of the knowledge management project, professionals face barriers that can be broken down into three factors: individual, collective, organizational. Most can be overcome by creating and maintaining a corporate culture of trust. Building trust includes defining the company’s knowledge management policy, supporting management, creating an environment for interaction between employees, defining a common terminology, as well as the mandatory development of staff competencies in knowledge management. Evidence-based knowledge management policies help to address the strategic and tactical challenges facing companies and create innovative capabilities, making this approach to the organization of activities one of the main prospects for the development of companies and the economy as a whole.

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