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The model of lean consumption "5 S" in the context of the development of the "green" economy

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The relevance of the study is due to the fact that an important condition for the transition to a "green" economy is responsible consumer behavior. Changing the usual way of life can have a serious impact on society as a whole, and many people understand this – but they do not always know where to start. Making eco-friendly decisions in everyday life is not as easy as it seems. On the one hand, every person today is expected to pay attention to the impact on the environment. On the other hand, the topic of ecology unites many extremely complex theoretical and practical questions to which there are no unambiguous answers. As a result, it is not always clear exactly how to act, and how-in any case, it is not worth it. Therefore, when forming a point of view, entering into discussions and choosing products, it is important to think critically, question information and check its sources. In this regard, the author highlights the formation of the philosophy of a waste-free lifestyle in the context of "Industry 5.0", presents methods of lean consumption in the 5S format. The empirical basis of the research is the UN research and the scientific works of Jean Baudrillard. The practical significance of the research is aimed at solving many environmental and social problems that require collective efforts. The concept of lean consumption, which is familiar to manufacturers, takes on a new semantic connotation.

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