Journal
Scientific journal NRU ITMO Series "Economics and Environmental Management"
UDK339.94
Issue:1 (48)
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Assessment of the effectiveness of social investment and the impact on the rating of the sustainability of companies' development
Annotation
This article discusses approaches to the formation of the concept of sustainable development. The controversial opinions of scientists on the adaptation of the understanding of the word "sustainability" translated from English are given and the possibilities of replacing the translation of this term are analyzed. The versatile views of researchers on the definition of "sustainable development" are considered. The main sources of the reference base of this category are highlighted. The place of sustainable development among other sciences is investigated, its relevance is analyzed, the motivation for application is indicated and the problems of study are highlighted. The author asks the question of the relationship between the value of costs and the effectiveness of measures for sustainable development.The paper proposes an original methodology for compiling an information map of the vectors of social investment. The article analyzes data on the largest corporations representing various sectors of the Russian business community. The areas of investment of companies are reduced to four main blocks, divided into useful for the business itself or for society, internal and external investments. The article uses a correlation model, which indicates a direct positive relationship between social investments per employee and the volume of net profit.The advantages of the proposed technique lie in the relative simplicity and versatility of application for different profiles and scales of companies' activities. It is recommended to further investigate other variables affecting the size of the income of the analyzed corporations. Using this approach, it is possible to form the basis for awarding a rating to companies for their activities in the field of sustainable development, which will make it possible to more reasonably weigh the causal relationships between aspects of corporate social investment and the performance indicators of companies.
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