Customers as a variable of the service marketing mix
Annotation
The paper contains an analysis of the variable “People” of the service marketing mix. We demonstrate that customers can now be used as a tool of service marketing mix. We show some examples of companies that are attractive thanks to their customers.
Keywords
Постоянный URL
Articles in current issue
- Hegel about the individual, freedom, state and world history
- About problems of measurement and estimation of competences when studying mathematics in higher education
- Social Innovations as a Factor in the Development of University
- Influence of largest city on human capital development
- Change of the standard of sufficiency of the capital upon transition to basel 3 from positions of large and average banks
- Change of the standard of sufficiency of the capital upon transition to basel 3 from positions of large and average banks
- The main directions of improvement of the mechanism of assortment planning on the basis of marketing the concept of
- Developing a model of the universal control system enterprise processes
- Public-private partnerships as a tool for modernization of municipal infrastructure in Saint-Petersburg
- Problems of rational use of water in the washing process of baking and pastry production and their solutions
- Public School-Based Small Innovative Enterprises: Start-Up and Operation Characteristics
- Comparative analysis of monopolization effects on the industry market
- Development of organic products in retail sector in framework of sustainable development concept
- Institutions of public and private ownership of property in terms of self-organization of corporate entrepreneurship.Features rosssiyskoy food industry.
- Legality as integral condition of stability development of the russian economy (on materials of speeches of the President of the Russian Federation of V.V.Putin)
- Place of institute of local government in system of elements of the public power of ussian federation: basic socially – legal and economic aspects
- Comparative estimate of enterprise liquidity using traditional ratios and cash flow ratios
- The rate of sustainable growth as component of financial stability
- Federal Law: unused opportunities made the amendment for protective water sources
- Hurricane sandy and earthquakes
- Statistics of financial security and productivity of scientific activity