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The impact of digitalization on the labor market: the freelance effect

Annotation

The digital economy development based on new digital technologies is accompanied by the labor market and employment transformation. The growth of the freelance segment in the labor market and freelance marketplaces (freelance platforms) development as a new organizational form of labor market infrastructure are the result of the life activities total digitalization. The purpose of the work is to study freelance as a socio-economic category in the digital economy, to identify the reasons for the growth of freelance as a new non-traditional form of employment, including in the Russian economy, and to determine the role of freelance marketplaces (freelance platforms). In the digital economy, freelancers are self-employed workers who are not bound by the traditional employment sets (work schedule, work time, physical presence at the workplace), perform work (tasks) not in one company, but for different companies, coordinating with them the price, terms, stages, quality criteria, work results and so on. Freelance marketplaces are an effective organizational form of search by employers (companies) for employees with a certain set of professional competencies. The effect of freelance in digital economy is a compromise between an employer (business) who is interested in economic benefits due to employment flexibility, reduced labor costs and savings, and employees for whom such cooperation is conditioned by the autonomy (the ability to manage their own time), freedom of choice and choice of workplace. The Covid-19 pandemic has accelerated the development of the freelance segment in the Russian labor market. In addition to convenience, efficiency and employment mobility, another reason for the development of freelance in the Russian economy is regional disparities in wages, which freelance allows to overcome.

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