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Management of the technology transfer process in the interaction of universities and business

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In the twenty-first century, one of the main trends in the development of higher education in the world is the development of interaction between the university and business. This is an important mechanism for stimulating innovation and strengthening the interests of business, the university and society, with the main goal of stimulating the process of technology transfer, which determines the relevance of the work. In developing countries such as Viet Nam, the potential of university research results is still not being fully exploited. The purpose of this study is to analyze the features of the technology transfer process in Vietnam, identify existing problems and limitations, and explore the possibilities of using different approaches to the dissemination and commercialization of new technologies in the interaction between universities and business. The author proposes a technology transfer process that offers alternative options for implementing the technology transfer process, taking into account the specifics of universities in Vietnam and the factors for choosing the final option. The process takes into account the factors influencing the choice of technology transfer options, such as financial resources, organizational culture, incentives, and university policies. The logical sequence of technology transfer stages is described. Recommendations on decision making at each stage are presented, including the assessment of commercialization opportunities, the need for patent protection, and forms of interaction with business partners. Informal mechanisms of technology transfer are considered. It substantiates the need to create an intermediary structure that serves as a bridge to bridge the gap between universities and businesses, such as a technology transfer office. The recommendations proposed in the paper provide university managers with a basis for managing the process of technology transfer in the interaction between universities and businesses.

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