Journal
Scientific journal NRU ITMO Series "Economics and Environmental Management"
UDK378
Issue:2 (17)
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Management, marketing, discourse
Annotation
Discourse is currently one of the categories of great interest for linguistic research. It functions within every sphere of social activity including of course that of marketing. Discourse of B2B marketing, i.e. linguistic characteristics of various marketing products directed at professional target audience takes up the interface of personal oriented and status oriented type. It is as important a component of marketing mix as every other one. A valid understanding of personal and professional characteristics of the target audience and using corresponding strategies of speech behavior contributes to a successful marketing strategy. On the other hand, an inadequate choice of linguistic characteristics may create an improper balance of market mix functioning and hence, to erroneous marketing techniques. Cognitive&communicative approach is suggested for application for the components of marketing discourse in tourism in order to increase the efficiency of the latter.Wherever English is used as the language of international communication, tourist market requires a very careful and balanced use of linguistic means that may be quite different from those used by native speakers. This specificity of discourse in the field considered may need further investigation.
Keywords
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Articles in current issue
- Students’ professional objectives at higher technical school
- Analysis of investment processes in the russian economy
- Entrepreneurial Activities of Russian Investment Funds under the Global Financial Crisis Conditions
- Geo-economic and geopolitical views AE Vandam
- Typology of Managing and Planning Methods in Modern Society
- Crediting as a form of financial support to business structures
- Hierarchical clustering of the Russia's oil-refineries
- Independent work in training managers foreign languages at higher school
- An Overview of Policy Instruments for Climate Change Mitigation
- Environmental management in educational institution
- Basis of the formation strategies of the food industry
- Theory of academician V.M. Glushkov and information technologies in the practice of modern management
- Intensification of cooperation of higher education sphere and enterprises in the process of new industrialization in Russian economy
- To the question a preliminary assessment and methods for reducing the presence of dioxins in the flue gas installations thermooxidizing decontamination of medical waste
- Agroforestry as a method for minimization of environmental impact in agricultural ecosystems
- Use mathcad at training of ecologists and economists students
- The quality of retail loans in commercial banks
- Labor risk as subjective - objective category
- Best available techniques and environmnetal impact assessment of gas stations at the design stage
- Professional Competences and the Ways of their Formation in the University
- Large city as a key actor of evolutional modernization of russian economy
- Potential of human labor and time resources, as components of the economic mechanism of management of business processes in trade
- A concept of transit potential in the region’s road transportation system
- The application of the «principle for the bubble» of water bodies in the river Neva
- Some problems of higher education under modern economic conditions
- Kaizen and Scrum projects as a tool for organizational learning in IT companies
- Modern development of the economy of the regions of russia
- Assessment of uncertainty of innovation processes
- Situational analysis software innovation development of economy of the Russian Federation
- Innovations in public administration
- The centers of technological development: as the key factor of modernization and the further development of economy of Russia on immediate prospects
- Problems of teaching economic theory at technical university
- Development of technologies for wastewater treatment using bioflocculants
- Economic efficiency of introduction of innovative methods for producing pharmaceutical products
- Describing how the data obtained from DEA services is being used nowadays
- Project management by organizational and economic actions for prevention of the epizooty in the northwest region
- Attributive sign high-tech enterprises
- Scientific and technological progress: the beginning of a new geography
- Modern personnel technologies public authorities
- Principles of construction effective indexes for state administration in social sphere
- Features of administrative activity in social sphere
- Transformation of transport systems in the conditions of globalization of world economy
- Information technologies in educational process
- Model of estimate of the resources reserve in the formation of an innovative program of development of industrial infrastructure
- Informal employment in Russia: trend and causes
- Development of a products certification system according to the criteria of environmental safety in Russia
- Market of medical services and expenditure
- Normativity and value as determinants of adaptation of personality in a modernizing society
- THE FOOD SUPPLY CHAIN MANAGEMENT: THE ROLE OF INTERNATIONAL STANDARDS OF QUALITY AND SAFETY
- Health saving technologies – an effective measures to preserve and improve the health of university students
- Some of the psychological and legal aspects of the smoking prevention
- A Case Study of Government Control of Employment in Chile: from Income Support Programs for the Unemployed to Unemployment Insurance Act